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ChangingMinds Blog! > Blog Archive > 29-Aug-10

Friday 27-August-10

In safe, cute hands

I recently went on a cruise around the Western Mediterranean, and very nice it was too. Thomson is a big UK holiday firm with their own planes and boats and I was impressed by their attention to customer experience. An example of their creativity in this showed up on the plane, where they clearly understood the problem of getting passengers to pay attention to the safety instructions.

Many of us have been on enough aeroplanes that we generally ignore the air crew telling us how to put on life jackets and pointing to the exits. So somebody thought: what will people watch? The answer they came up with is 'cute kids'. And here it is:
 

So what do you think? Cute, huh? Did you pay attention through to the end? The people on the plane did, both on the flight out and the flight  back.

Well done Thomson.