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ChangingMinds Blog! > Blog Archive > 11-Jun-10

Friday 11-June-10

Psychological Billing

How do psychologists bill their clients? With a good idea of how we are motivated, you might expect them to do it well. I recently got billed by the British Psychological Society and indeed it was a persuasive affair.

The bill, for a registration as a qualified psychometrician, was due in January. In December I received a form to complete and an envelope to return the money. In January I got another letter, nudging me and reminding me of the benefits of being listed. In February, I got an email. March was another email and April brought a letter, and a copy of the letter in an emailed pdf. So at last I paid up.

Do I need the listing? Not yet, but perhaps I was persuaded. At no time did they use coercive language -- just a gentle persistence that gradually convinced me to pay up. Perhaps I should have given up earlier -- an organisation founded on psychology should know how to persuade -- but being curious, I deliberately let it ride, and maybe learned a thing or two more about changing minds.