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ChangingMinds Blog! > Blog Archive > 16-May-08

Friday 16-May-08

Go large

There's a small cafeteria where I work that sells food and drink at moderately subsidised prices. Particularly hazardous are the bacon rolls that have a habit of calling to me through doors and floors. I was down there the other morning, ordering one, when I saw a splendidly simple sign:

Mushroom Soup: 65p -- Go Large: 90p

What a neat little addition! Instead of the noun 'large' it has used the little word 'go' to make it a verb, creating action rather than option. 'Go large' is also an imperative, commanding the reader to take the more expensive option. Go large. Go on!

This use of verbs and short command phrases appears in other places, from road signs ('don't walk') to sale signs ('buy now'). I wonder where else it could be used.